Contracted corporate rates, booked direct — parity-safe.
Give your corporate clients and travel agents their own Bill-to-Company (BTC) portal. You publish each account its negotiated rate; they log in and book direct against it, billed to the company. Because these are private, contracted rates in a closed portal — not public prices — they never clash with OTA rate parity.
The parity trap
When you list your hotel on Booking.com, Agoda or Expedia, you sign a rate-parity clause — a promise that you won't sell the same room, on the same dates, for less on your own website or anywhere else public. It sounds fair, but it quietly stops you from rewarding the guests who book direct.
A contractual rule from the OTAs: your public direct price may not undercut the price they show. Break it and they can bury your listing, pull your “preferred” status, or automatically match your lower rate and bill you commission on it.
You want to give a loyal company a better deal than the OTA rack rate — but publishing that price openly risks breaching parity. So most hotels don't, and keep handing 15–18% commission to the OTA on business that should have been direct.
Parity clauses only cover publicly available rates. A BTC rate is a private, negotiated price behind a company login — a closed user group, not a public price. So you can offer a corporate account far less than the OTA rate, keep it commission-free, and never breach parity.
Same reason airlines and chains run private “corporate” and “agent” fares: contracted rates in a closed channel sit outside public parity.
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